Sonoma AVA Series
The creative direction on this project was brief, take the existing label and make it more upscale, handcrafted, and elegant to reflect the wine that was inside it. This is the type of challenge I really enjoy. Taking an existing design and tinkering with it to make it a more elegant version of itself. However, this was just the beginning of the real task at hand. It’s one thing to make a pretty label. It’s another thing to develop the brand. Keep scrolling to learn more:
After packaging design wrapped up, the next challenge was figuring out the messaging of this tier of wine. Cline is well known for the founders start in Contra Costa County. We needed to rebrand this tier of wines to focus on the second generation, the Cline children, and the place they grew up in - Sonoma County.
I created digital ads and social videos to help spread the word.
Working on a shoe-string budget, I shot, edited and promoted four videos featuring the most popular varietals. I also created shorter, playful gifs to include in email marketing.
I planned and organized (below) highlighted the family enjoying the wine on the Cline property. The focus being the parents encouraging their children taking over as the next generation of wine makers.
Video and Photography
