Point of Sale — Kendra Spencer

Point of Sale

Case cards, coupon neckers, case wraps, accolade shelf talkers, recipe neckers, string neckers, case glorifiers, you name it, I’ve worked on it. Sometimes it’s a simple fast little item and other times, it’s a well thought out campaign with custom photography. Having sales reps send back photos of point of sale in the store is always a rewarding feeling

Having a good working relationship with a printer is key in print design. I’ve learned over the years that starting with the end in mind and bringing the printer into the design process at an early stage is vital. It is easy to overpromise a design that’s impossible to execute. Working alongside both the client and the printer while designing, I aim to achieve a stunning design on time and within budget.

Collateral

Art Direction